Walkthrough · Core
Capture leads and book demos
Configure CTAs, qualifying questions and a Google Calendar booking page.
about 10 min (estimate) 3 steps
Before you start
- A project
- A Google Calendar appointment schedule (for demos)
1Add calls to action#
Under Calls to action, add up to 10. A link CTA opens a URL. A book_demo CTA must point to a Google Calendar appointment schedule (calendar.google.com or calendar.app.google).
"ctas": [
{ "id": "book_demo", "label": "Book a demo", "kind": "book_demo",
"url": "https://calendar.app.google/…", "description": "Pick a time on the team's calendar." },
{ "id": "docs", "label": "Read the docs", "kind": "link", "url": "https://example.com/docs" }
]2Ask qualifying questions#
Add up to five under Qualifying questions, each with quick-reply options. They're asked once per visitor after the first answered question, and stored on the lead.
3Work the lead list#
Leads lists every captured contact with intent (hot, warm, cold), source page, UTMs and answers, deduplicated by email. Export to CSV at any time. Bookings shows demo requests.
Result
Conversations turn into qualified leads with booked demos attached.